How Trivia Helps Onboard and Educate Your Loyalty Program Members

You always want to grab the attention of consumers and keep them engaged in between purchases and in the long run.

Having a loyalty program is a great thing to offer consumers, but what else can your brand do to amplify customer engagement?

Loyalty amplifiers are incentives that spark loyalty program engagement to motivate and excite your members.

Trivia, polls, surveys, quizzes and personality profilers serve as great ways for you to onboard and educate your loyalty program members about your products and services.

This article will explain how you can amplify your loyalty program using trivia as an incentive to engage your members between purchases.

How Can You Use Trivia to Elevate Your Customer Engagement?

Trivia, polls and profile quizzes can be used in conjunction with a sweepstakes and/or instant win game to educate consumers about content relevant to a brand.

When you’re onboarding and educating new members, trivia excites them and fulfills a key marketing goal for you. 

Trivia programs create friendly competition by encouraging your best customers to share their scores or results. Keep your trivia programs fresh by changing the questions on a daily or weekly basis to increase the frequency of participation.   

Test members’ knowledge about relevant brand or pop culture content, gamifying the educational experience by asking questions in fun and engaging ways.

This can be incorporated into a loyalty program to earn without purchase to gain more insights into member preferences. Whether you’re testing consumer knowledge about a product’s benefits, or quizzing them about relevant pop culture references, trivia engagement makes your loyalty interactions fun and exciting. 

Also, consider including a “hint” functionality where members can click to learn more on the brand’s website before answering a question.

Trivia, personality quizzes, polls and surveys help you significantly with onboarding new members and educating them about your brand and products.

The Johnson & Johnson Care Club comprises 26 Johnson & Johnson brands across the company’s Self-Care, Skin Health/Beauty and Essential Health Products Consumer divisions. Members earn points for product purchases, reviewing products, taking polls about product usage in their lives and personalization actions that help define the program experience.

What Impact Can Trivia Have on Your Loyalty Program Member Engagement?

Whether you’re testing consumer knowledge about a product’s benefits or quizzing them about relevant pop culture references, trivia engagement makes your loyalty interactions more fun.

And when your loyalty interactions are enjoyable, members are also willing to provide personal data.

Collecting consumer data in an engaging and low-friction way is part of the overall customer loyalty experience. Foremost among incentivized engagement methods are surveys, polls and quizzes that can expand consumer profiles.  

When you engage customers via surveys, polls or quizzes you can also glean deeper data and learn their consumer preferences through how they participate, mobile vs. desktop, what program types motivate them, and what time of day/day of the week are they most likely to engage. 

Surveys and polls can give your brand psychographic/demographic information, along with various customer insights. If your members are taking the time to answer trivia questions or take a survey or poll, they are engaged and willing to participate in various incentives.

Personality profilers can help you collect data points in fun, engaging ways and group customers based on responses. They help you learn more about them and those insights drive your personalization and product education efforts.

Participants answer a few questions (text-based, image-based, and/or video-based) and receive shareable results based on their answers – and prizes, offers and content can all be customized based on their input. 

Besides brand engagement, customer acquisition and product education, polls, surveys, quizzes and personality profilers help you achieve other loyalty goals such as data acquisition, content creation and sharing, social buzz and increased sales.

For example, Listerine conducted the “Join the Bold Percent” campaign, which aimed to drive sales through brand engagement.

Consumers were invited to test their boldness through personality quizzes, check their Oral Health IQ, upload Listerine receipts and complete other activities for chances to win bold-themed prizes. 

Redbox always wants to motivate its loyalty program members to participate in the services offered amid competing entertainment options such as streaming services.

Redbox’s solution was a Summer and Winter Spin–a twice-year program designed to engage Redbox Perks members. When loyalty members access their Redbox Perks accounts, they receive a game board and a range of incentivized activities, including daily trivia. Members complete each of the activities once to earn Instant Win Game plays and sweepstakes entries.

Stats Say a Trivia Incentive Can Increase Your Loyalty Program Member Engagement

Our recent quick poll from November 2022 highlights the power packed in loyalty amplifiers like trivia, polls, surveys, quizzes or personality profilers. 

Eighty-eight percent of consumers are likely to join your loyalty program if you offer them an incentive (e.g., the chance to win a prize, receive a discount or get bonus points). 

When asked which activities within a loyalty program would most excite consumers to learn about new products and/or loyalty program benefits, 71% said polls and surveys while nearly 50% said games (e.g., trivia, personality quizzes, customized games).

This stat highlights the impact that incentives have on consumers’ willingness to share personal data: In exchange for an incentive, 66% of consumers are likely to provide brands with more personal information and preferences to better personalize their loyalty program experience. 

This includes data like name, gender, age, profession, location, email address, phone number and household income.

These statistics show you how powerful these types of loyalty amplifiers can be for your brand, your loyalty program and achieving your loyalty goals like onboarding and education.

Trivia Engages and Energizes Your Loyalty Program Members

Trivia programs create friendly competition by encouraging your best customers to share their scores or results. Keep your trivia programs fresh by changing the questions on a daily or weekly basis to increase the frequency of participation.  

Trivia tests consumers’ knowledge about relevant brand or pop culture content, gamifying the educational experience by asking questions in fun and engaging ways.

Whether you’re testing consumer knowledge about a product’s benefits, or quizzing them about relevant pop culture references, trivia engagement makes your loyalty interactions fun, exciting and memorable.

When you get your members to engage with trivia, polls, surveys, quizzes and personality profilers, it keeps them energized and offers you personal data that can be used to tailor their experiences moving forward.

This article is part of The Ultimate Guide to Loyalty Amplifiers.

If you want to learn more about loyalty amplifiers, check out the previous article in the series, How Instant Wins Elevate Loyalty Program Engagement, or the next article in the series, How Gift With Purchase Engages Loyalty Program Members.