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Personalize Member Experience across a CPG Brand Portfolio

Johnson & Johnson Care Club

Objective

Establish direct customer relationships by capturing first-party data, delivering personalized experiences and driving member engagement.

Solution

Care Club is a healthy-living lifestyle loyalty program built around value-add information and insight coupled with Johnson & Johnson products. This innovative portfolio program encompasses 26 Johnson & Johnson brands across the company’s Self-Care, Skin Health/Beauty and Essential Health Products Consumer division. Members earn points for product purchase, reviewing products, taking polls about product usage in their lives and through personalization actions that help define the program experience.

ebbo™ is an all-in-one loyalty company. With our data driven strategy, full-service approach, and the unwavering support of the people behind the platform, our dedicated team will work with you to understand your loyalty goals, innovate solutions and help you build customer engagement on repeat.

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