Quick Service Restaurant
Objective
To drive incremental purchase, acquire new program sign-ups and test viability of subscription products offered exclusively through membership.
Solution
A popular Quick Service Restaurant (QSR) launched the first-ever month-long sandwich subscription. Created exclusively for the QSR’s rewards program members, subscription holders could buy a specific sandwich for 50% off on the QSR’s App or on their website, once per day, all month long for a one-time fee of $15. Limited to 10,000 subscriptions, this benefit sold out in 6 hours on the first day of release.
Results
- Tripled average subscriber frequency
- 90% replied with satisfaction score
- 90% likely to re-purchase again
- 30% average redemption rate
- 24% new to loyalty program
- 30% had not visited a store-front in the past 90 days
- Average visits per member was 8-9, previously 2-3 (a month)
