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Limited-time subscription increases member engagement and acquisition

Quick Service Restaurant

Objective

To drive incremental purchase, acquire new program sign-ups and test viability of subscription products offered exclusively through membership.

Solution

A popular Quick Service Restaurant (QSR) launched the first-ever month-long sandwich subscription. Created exclusively for the QSR’s rewards program members, subscription holders could buy a specific sandwich for 50% off on the QSR’s App or on their website, once per day, all month long for a one-time fee of $15. Limited to 10,000 subscriptions, this benefit sold out in 6 hours on the first day of release.

Results

  • Tripled average subscriber frequency
  • 90% replied with satisfaction score
  • 90% likely to re-purchase again
  • 30% average redemption rate
  • 24% new to loyalty program
  • 30% had not visited a store-front in the past 90 days
  • Average visits per member was 8-9, previously 2-3 (a month)

ebbo™ is an all-in-one loyalty company. With our data driven strategy, full-service approach, and the unwavering support of the people behind the platform, our dedicated team will work with you to understand your loyalty goals, innovate solutions and help you build customer engagement on repeat.

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