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Limited-time subscription increases member engagement and acquisition

Quick Service Restaurant

Objective

To drive incremental purchases, acquire new program sign-ups and test the viability of subscription products offered exclusively through a membership.

Solution

A popular Quick Service Restaurant (QSR) partnered with ebbo to launch a month-long sandwich subscription. Created exclusively for the QSR’s rewards program members, subscription holders could buy a specific sandwich for 50% off on the QSR’s App or on its website, once per day, all month long for a one-time fee of $15.

Results

  • 3.5x increase in subscriber transactions during the redemption period (vs. the previous 90 days)
  • 82% redemption rate
  • 29% of subscribers were new or lapsed guest
  • 90% replied with a satisfaction score
  • 90% were likely to repurchase a pass
  • Nearly 90% thought it was a good or excellent value for the price

ebbo™ is an all-in-one loyalty company. With our data driven strategy, full-service approach, and the unwavering support of the people behind the platform, our dedicated team will work with you to understand your loyalty goals, innovate solutions and help you build customer engagement on repeat.

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