Quick Service Restaurant
To drive incremental purchases, acquire new program sign-ups and test the viability of subscription products offered exclusively through a membership.
A popular Quick Service Restaurant (QSR) partnered with ebbo to launch a month-long sandwich subscription. Created exclusively for the QSR’s rewards program members, subscription holders could buy a specific sandwich for 50% off on the QSR’s App or on its website, once per day, all month long for a one-time fee of $15.
- 3.5x increase in subscriber transactions during the redemption period (vs. the previous 90 days)
- 82% redemption rate
- 29% of subscribers were new or lapsed guest
- 90% replied with a satisfaction score
- 90% were likely to repurchase a pass
- Nearly 90% thought it was a good or excellent value for the price