19 Crimes: Infamous Insider Rewards
Objective
Increase purchase frequency and sales volume through uniquely branded engagement
Solution
A truly infamous loyalty program that offers members a variety of ways to earn “Infamy Points”. In addition to racking up points for wine purchase, Infamous Insiders stay engaged between purchase by completing point-earning activities, updated quarterly, like playing “Words with Rogues” and watching video content featuring Snoop Dog, an infamous 19 Crimes partner. Keywords hidden within the Living Labels augmented reality app, and other owned media can be entered to earn even more points all of which can be redeem in the “Rewards Commissary”. Rewards feature a monthly sweepstakes, customizable wine labels and apparel, and once VIP status is reached, rewards like branded glassware and Snoop Dogg’s cookbook are unlocked.