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2024 Apparel Loyalty Data Study: The Impact of Loyalty Programs in the Apparel Industry

Learn what’s working with apparel loyalty programs and where to focus.

We recently surveyed 1100 U.S. consumers to learn what they love about apparel loyalty programs – and where there are opportunities for improvement. 

Here are a few key findings: 

  • 85% of consumers belong to between 1 and 6 apparel loyalty programs — but engagement is lacking  
  • 85% of consumers agree that many loyalty programs in the apparel industry feel similar and are not that differentiated from others 
  • 70% of consumers agree that they would engage more with apparel brands who offered different tiers in their loyalty programs 

In the apparel industry, a one-size-fits-all approach doesn’t work – and this applies to loyalty programs as well. 

In this data study, you’ll learn:

  • How much loyalty programs impact engagement 
  • Areas of opportunities for growth 
  • The rewards that customers actually want 
  • How program members prefer to engage 
  • How tiers and subscriptions can enhance your program 

Download the data study

ebbo™ is an all-in-one loyalty company. With our data driven strategy, full-service approach, and the unwavering support of the people behind the platform, our dedicated team will work with you to understand your loyalty goals, innovate solutions and help you build customer engagement on repeat.

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