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Points-based Loyalty Program Boosts Engagement and Purchase Frequency

Winston Rewards Loyalty Program Case Study 

Objective  

Increase purchase frequency and create engagement with brand loyalists across all channels with a loyalty program that allows for nimble updates to the frontend, and backend integrations to support program configuration, promotion/rules engine and member accounts. 

Solution  

A points-based loyalty program, supported with an API to a CMS, that allows members to earn points by entering pack codes, taking monthly polls, following on social media and using coupons.  

With earned points, members can redeem for items such as coupons, charity donations, digital gift cards and customized physical items.  

Through in-store, onpack and online communication, consumers learn about Winston Rewards and are incentivized to register and visit the loyalty dashboard frequently for rewarding experiences. 

Results  

Since launching Winston Rewards, the program has continued to grow with registrations increasing by 27%. Winston continues to view ebbo as a strategic partner offering consumer insights for communications and rewards strategies. 

Read more loyalty program case studies. 

ebbo™ is an all-in-one loyalty company. With our data driven strategy, full-service approach, and the unwavering support of the people behind the platform, our dedicated team will work with you to understand your loyalty goals, innovate solutions and help you build customer engagement on repeat.

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