Energizer Go Rewards
Objective
Drive customer engagement through retailers to increase distribution, display and purchase, and capture more personal and product feedback from customers.
Solution
A points-based loyalty program that rewards members for purchasing of a range of Energizer products. Program members can also earn points for non-purchase activities such as filling out surveys about preferences, signing up to receive the monthly newsletter, opting-in to receive special offers and promos, reading or watching content and more. Post-purchase surveys and personal profiles help to gain valuable insights into shopping behaviors and habits. All points accrue and can redeemed for gift cards and branded items.