Activated audiences that drive media and marketing results
lower cost per acquisition
Performance lift compared to other targeted media
of consumers would engage with a brand that offers an incentive
Proprietary 1:1 consumer engagement data
We acquire the most authentic consumer data because we trade value to get value. Participants in our promotions, rebates and loyalty programs provide accurate information in their own self-interest – because they want to receive their incentives.
Engage activation audiences: Two options
Option 1: Syndicated audiences – increase program participation
Prizelogic’s Syndicated Audiences harnesses the insight from thousands of Prizelogic programs to create targeted program audiences, which results in a 4X to 10X performance lift. Choose from 60+ identified audiences based on your marketing objective, program goals and consumer propensities. Syndicated audiences are available for purchase in LiveRamp Data Marketplace and its integrated DSPs
Option 2: Customized audiences – optimize overall marketing activation mix
Customized audiences allow brands to generate their own proprietary first-party consumer engagement data to create more specific mode ls and help optimize the brand’s entire marketing mix. In addition to driving promotion and loyalty program participation, custom audiences can be developed to deliver on specific marketing objectives such as driving purchase, cross-selling product portfolio, optimizing media mixes and re-engaging lapsed consumers.