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Emerging Technology Marketing

Leverage emerging technologies to create more engaging experiences, and to streamline the shopper’s journey

The latest forms of digital engagement are always compelling to marketers and tech-savvy consumers. But before you incorporate emerging technology into your incentivized engagement strategy, make sure it won’t cause unnecessary friction in the shopper’s purchase journey. New digital tactics should be both relevant to your target customers and help you achieve your marketing goals, so your brand stands out in the market in a way that drives sales as well as talk value.

Man and woman holding a credit card, online shopping

Which marketing objectives do emerging technology programs achieve?

  • Awareness
  • PR/talk value
  • Acquisition
  • Traffic
  • Engagement
  • Sales
  • Education

Emerging technology channels

  • Augmented reality
  • Image recognition
  • Voice recognition
  • Virtual reality
Woman shaking other woman's hand in office

Emerging technology promotion solutions

Woman smiling working behind counter in a coffee shop

Emerging technology examples

Shape unforgettable brand experiences

Program enhancements