COVID-19 has directly impacted the retail industry on a global level.
As companies slowly emerge from the pandemic, there are more questions than answers when it comes to U.S. shoppers and customer loyalty.
If you’re a retail marketer, you’re seeing things you’ve never seen before as customer expectations heighten and engagement and loyalty are very challenging.
And if you want to better engage customers and create long-term loyalty, you want answers to these never seen circumstances.
If you want to learn about changing consumer behaviors and its effect on customer loyalty, come join Clarus Commerce as it hosts a webinar on Thursday, Aug. 27, 2020, at 2 p.m. EDT titled, “The State of the U.S. Shopper and Customer Loyalty” with guest Forrester.
The webinar will feature Sucharita Kodali, VP, Principal Analyst at Forrester.
Sucharita will discuss her findings from Forrester’s recent report that surveyed more than 2,000 consumers about how COVID changed their shopping behaviors.
Also, Carlos Dunlap-Beard, VP, Loyalty Solutions, at Clarus Commerce will talk about what these changes mean for customer loyalty and your loyalty program.
The one-hour webinar will answer such questions as:
- What has been the impact on foot traffic and conversion in your brick and mortar stores?
- What impact has COVID had on ecommerce?
- Are your customers planning on returning to stores?
- What’s the new normal for customer loyalty and what needs to change?
Carlos will also discuss changes you should make to your loyalty programs to differentiate from your competition and strengthen your customer relationships.
If you’re interested in attending, sign up here.
Jim Tierney
Jim is our Loyalty Content Specialist, working closely with the B2B Marketing team. Aside from cranking out loyalty-related content, he is the proud father of two beautiful daughters, an avid runner and an old movie fanatic who calls Alfred Hitchcock his favorite director and Claude Rains his favorite actor.