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How Well-Structured Premium Loyalty Programs Deliver Significant ROI [iPaper]

Nearly two-thirds of customers say their loyalty is more difficult for retailers to maintain than ever before. 

Your customers’ habits and expectation are changing at a tremendous rate, especially as more of them move online. That’s why traditional, points-based programs alone aren’t enough anymore. 

So, it’s no surprise that Premium Loyalty is a hot topic among retailers today.  

New data shows that that 95% of retailers with traditional loyalty programs have discussed launching a premium loyalty program in 2021. 

Brands like Walmart, Urban Outfitters, and Best Buy have recently announced premium loyalty programs of their own. 

So, should you consider launching a premium loyalty program or tier for your brand? 

We partnered with Retail TouchPoints to research the topic and put together this interactive iPaper on premium loyalty to help you understand: 

  • Why premium programs are critically important for retailers right now. 
  • How they help retain your best customers post-pandemic. 
  • What benefits, timing, and value your members expect. 
  • Challenges that retailers face launching these programs in-house.  
  • The most important KPIs to track for a successful program. 

Ninety-five percent of retailers with a traditional loyalty program have discussed launching a premium program. Want to learn more? 

Download the iPaper here.  

Liz Malinowski

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ebbo™ is an all-in-one loyalty company. With our data driven strategy, full-service approach, and the unwavering support of the people behind the platform, our dedicated team will work with you to understand your loyalty goals, innovate solutions and help you build customer engagement on repeat.

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