Skip to content

How To Utilize Trade-ins as Marketing Incentives

Our CMO, Matthew Kates, discusses how brands can use trade-ins as a marketing incentive in a recent AdWeek article. 

“The idea of using trade-ins to drive sales may conjure images of the automotive industry. But this marketing strategy is now being embraced by another less obvious category: food products.

From pizza to sausage to even a donut brand has begun offering trade-in programs. And it’s easy to see why when the benefits of this approach go beyond just sales. Trade-in incentives also deliver on marketing strategies like customer conquests, stimulating social advocacy and reinforcing brand positioning. Having trouble picturing a trade-in program for anything besides selling cars? Here are three creative and effective ways food brands have employed the concept.”

Read the full article here:3 Brands That Successfully Used Trade-Ins as a Marketing Incentive

Contact Us To Learn More

ebbo

ebbo helps brands achieve their customer loyalty goals with full-service, end-to-end solutions and also creates original educational content straight from the experts to help loyalty marketers stay on the cutting edge of customer engagement.

Subscribe to Newsletter

Thank you for subscribing!

ebbo™ is an all-in-one loyalty company. With our data driven strategy, full-service approach, and the unwavering support of the people behind the platform, our dedicated team will work with you to understand your loyalty goals, innovate solutions and help you build customer engagement on repeat.

Related Posts

Industry Trends

Measuring Up: Benchmarking Your Loyalty Program Against Industry Standards and Best Practices

Read now

Industry Trends

Beyond Discounts: How Loyalty Programs Create Lasting Value

Read now

Events

Customer Relationship Management Conference: Key Takeaways from CRMC 2024 

Read now

Events

Retail Loyalty Recharged: A Recap of the Leaders in Retail Loyalty Summit

Read now

Industry Trends

Top 5 Takeaways from Shoptalk 2024 

Read now

Industry Trends

The Ultimate List of Apparel Conferences

Read now

Be the brand people love