In July of 2019, Prime Day proved once again to be the biggest shopping event in Amazon history.
Over two days, Amazon surpassed its sales from the previous Black Friday and Cyber Monday combined. Prime members purchased over 175 million items on July 15 and 16.
This year, COVID-19 changed the retail landscape in an unprecedented way. It forced Amazon to delay Prime Day for 3 months until October 13 and 14.
But could this shift make sense for Amazon?
To find out, we surveyed 2,500 consumers and put together this 2020 Prime Day Data Study.
It digs into and analyzes what today’s consumers think about Amazon, Prime Day, and the holiday shopping season. You’ll find 2020 Prime Day statistics you won’t find anywhere else.
- What Prime Day is really about.
- How Prime Day impacts consumer behavior.
- How a late Prime Day could alter the course of holiday shopping forward.
If you’re looking for Prime Day data, check out the 2020 Prime Day Data Study.