After months of anticipation, Walmart has finally launched its membership program. Known as Walmart+ and also referred to as W+ by the retailer, the service promises unlimited free deliveries along with other perks in exchange for $12.95 a month or $98 a year.
In this recent U.S. News & World Report article, our CEO Tom Caporaso, dives into Walmart’s strategy to coexist with Amazon and maintain its customer base with Walmart+.
Check out the full article here.