COVID-19 related purchases in consumer health products and general merchandise helped boost first-quarter, front-store sales by 8.5% at CVS Health compared with a year ago.
The company’s overall success was attributed to the strong gains it saw in consumer health and general merchandise sales, which was primarily driven by COVID-19 related sales; the expansion of the CarePass program; and the impact of the additional day in 2020 due to the leap year.
In this recent Store Brands article, our CEO Tom Caporaso talks about how CarePass goes beyond just transactional benefits to offer customers a better experience.