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Retail Touchpoints Feature: For Premium Loyalty Program Success, Focus On Top 20% Of Customers

Launching a successful premium loyalty program can be a matter of finding the right pitch.

In this recent Retail Touchpoints article, Bryan Wassel explores some major findings from our 2020 Premium Loyalty Data Study. Wassel also talks with our CEO, Tom Caporaso, about best practices for developing and optimizing a successful premium loyalty program in what he calls the “age of the consumer.”

Check out the full article here.

ebbo™ is an all-in-one loyalty company. With our data driven strategy, full-service approach, and the unwavering support of the people behind the platform, our dedicated team will work with you to understand your loyalty goals, innovate solutions and help you build customer engagement on repeat.

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