Pre-pandemic, the rental and resale retail markets were both heating up naturally as consumers grew more eco-conscious. Subscriptions and memberships were hot as e-commerce steadily climbed and retailers sought ways to build customer loyalty and forge digital-native brands.
Then the health crisis hit. While the rental market has felt the full swing of new challenges from COVID-19, a new wave of budget-conscious shoppers may be a boon for resale.
In this recent Retail Info Systems article, our CEO Tom Caporaso, discusses the rise in premium loyalty programs in response to the pandemic.
Check out the full article here.