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Retail Info Systems Quote: Amazon Prime Day 2020 is October 13-14

After weeks of speculation, Amazon made it official: Its annual Prime Day discount event will be held Oct. 13-14.

Typically held in the summer, this year’s two-day event begins at midnight PT on Tuesday, Oct. 13, and runs through Wednesday, Oct. 14, for Prime members in the U.S., U.K, U.A.E, Spain, Singapore, Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Canada, Belgium, Austria and Australia. First-time countries also include Turkey and Brazil.

In this recent Retail Info Systems article our CEO Tom Caporaso discusses key findings from our 2020 Premium Loyalty Data Study that support an October Prime Day as both a kickoff to the holiday shopping season and acquisition strategy.

Check out the full article here.

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