Rent the Runway has launched a new subscription, dubbed the “2 Swap plan,” for $135 per month, the company told Retail Dive in an email. Subscribers receive eight pieces each month, with two swaps allowed during the month.
The new option is based on feedback from existing members who wanted “a middle-of-the-road option” between the Update plan (now called the “1 Swap plan”) and Unlimited (now called “Unlimited Swap”), the company said.
In this recent Retail Dive article, our CEO Tom Caporaso comments on why this is a smart move for reaching a potentially underserved group of customers.