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Retail Bum Feature: The Loyalty Hype Continues To Trend In 2021

The coronavirus pandemic has sparked many great shifts in how consumers shop and engage with retail brands. As demand for contactless shopping and payment experiences has increased, consumers’ interest in shopping in brick and mortar locations has fallen by the wayside during the COVID-19 pandemic. This ultimately has created new challenges for retailers of all stripes. After all, engagement strategies that once worked before are no longer deemed effective. However, one key offering that has proven to be critical during this time and continues to show promise well into 2021 is loyalty programs.

In this recent Retail Bum story, Romana Hai features several findings from our 2021 Premium Loyalty Industry Data Study. Our CEO, Tom Caporaso, offers his insight on some of those findings, which came from a recent survey of 300 marketing and loyalty professionals.

ebbo™ is an all-in-one loyalty company. With our data driven strategy, full-service approach, and the unwavering support of the people behind the platform, our dedicated team will work with you to understand your loyalty goals, innovate solutions and help you build customer engagement on repeat.

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