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Retail Drive Quote: Nordstrom Rack Overshadows Flagship Again

Nordstrom faces a somewhat worrisome reality: Its off-price operations continue to outperform its full-price flagship, with a year-over-year increase in net sales compared to a decrease for the full-price business.

In this recent Retail Dive article, our CEO Tom Caporaso discusses how adding a premium loyalty tier would help Nordstrom turn its most loyal, frequent shoppers into true advocates — the most valuable asset Nordstrom could ask for.

Check out the full article here.

ebbo™ is an all-in-one loyalty company. With our data driven strategy, full-service approach, and the unwavering support of the people behind the platform, our dedicated team will work with you to understand your loyalty goals, innovate solutions and help you build customer engagement on repeat.

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