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PaymentsSource Byline: New Loyalty Should ‘Give’ Before it ‘Receives’

Traditional loyalty programs force customers to give and give and give before they get something from the retailer. That’s not loyalty. That’s not being aligned. Traditional loyalty simply trains customers to go to whoever has the lowest price.

In this recent PaymentsSource article, our CEO Tom Caporaso talks about a new type of loyalty that puts the customer at the center and actually builds engagement.

Check out the full article here.

ebbo™ is an all-in-one loyalty company. With our data driven strategy, full-service approach, and the unwavering support of the people behind the platform, our dedicated team will work with you to understand your loyalty goals, innovate solutions and help you build customer engagement on repeat.

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