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Modern Retail Quote: As growth slow, Walmart+ becomes the retailer’s longterm e-commerce strategy

Walmart’s subscription program, Walmart+, remains one of the big-box retailer’s business bright spots.

The program, which was announced last year as Walmart’s answer to Amazon Prime, has seen a healthy reaction from consumers. According to a Consumer Intelligence Research Partners report, released earlier this month, Walmart+ has gained between 7.4 million and 8.2 million members since it debuted last September. As of this month, 13% to 14% of total shoppers are enrolled in Walmart+’, which offers perks like free, no minimum shipping, mobile scan-and-go, along with discounts on fuel for an annual fee of $98.

In this recent Modern Retail article, Tom Caporaso, our CEO, discusses opportunities for the retail giant to expand its premium loyalty offerings, which is essential to their continued growth.

ebbo™ is an all-in-one loyalty company. With our data driven strategy, full-service approach, and the unwavering support of the people behind the platform, our dedicated team will work with you to understand your loyalty goals, innovate solutions and help you build customer engagement on repeat.

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