Walmart’s subscription program, Walmart+, remains one of the big-box retailer’s business bright spots.
The program, which was announced last year as Walmart’s answer to Amazon Prime, has seen a healthy reaction from consumers. According to a Consumer Intelligence Research Partners report, released earlier this month, Walmart+ has gained between 7.4 million and 8.2 million members since it debuted last September. As of this month, 13% to 14% of total Walmart.com shoppers are enrolled in Walmart+’, which offers perks like free, no minimum shipping, mobile scan-and-go, along with discounts on fuel for an annual fee of $98.
In this recent Modern Retail article, Tom Caporaso, our CEO, discusses opportunities for the retail giant to expand its premium loyalty offerings, which is essential to their continued growth.