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Marketing Dive Quote: McDonald’s new loyalty program will optimize digital, drive-thru opportunity

McDonald’s announced Monday a comprehensive growth strategy, called Accelerating the Arches, that targets digital and drive-thru, two major platforms driving sales gains for the company.

This new innovation push comes amid strong pandemic performance for the burger giant, which expects to exceed $10 billion in digital sales, or nearly 20% of systemwide sales, across its top six markets this year.

In this recent Marketing Dive article, our CEO, Tom Caporaso, explains how the new strategy will allow the fast food giant to tap into their customer insights and adapt accordingly.

ebbo™ is an all-in-one loyalty company. With our data driven strategy, full-service approach, and the unwavering support of the people behind the platform, our dedicated team will work with you to understand your loyalty goals, innovate solutions and help you build customer engagement on repeat.

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