McDonald’s announced Monday a comprehensive growth strategy, called Accelerating the Arches, that targets digital and drive-thru, two major platforms driving sales gains for the company.
This new innovation push comes amid strong pandemic performance for the burger giant, which expects to exceed $10 billion in digital sales, or nearly 20% of systemwide sales, across its top six markets this year.
In this recent Marketing Dive article, our CEO, Tom Caporaso, explains how the new strategy will allow the fast food giant to tap into their customer insights and adapt accordingly.