In the age of the consumer, brands need to retain customers more than ever before.
Consumers are empowered with all the information they could ever need about products at their fingertips. They can easily use their mobile devices to find the best deals anywhere, anytime.
That’s why it’s more critical than ever to differentiate. One of the most powerful ways retailers can do that is through their loyalty programs, and is why many retailers are rethinking loyalty.
In this recent Total Retail article, our CEO Tom Caporaso offers some ways that retailers can use loyalty programs to offer a great and unique experience to their customers..