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Forbes Mention – CPG Brands See Potential In Non-Amazon Marketplaces

As the digitization of grocery shopping accelerated over the past couple of months, Amazon has seized on the new opportunity to increase purchase volume and frequency through both the grocery section of its website and its Amazon Fresh service, which is capable of cold-chain fulfillment.

In this recent Forbes article, Kiri Masters highlights the statistic from our 2020 Premium Loyalty Data Study that 60% of shoppers are willing to pay for a premium loyalty program for their groceries, however, only 2% of Amazon Prime members surveyed said they used the program for groceries.

Check out the full article here.

ebbo™ is an all-in-one loyalty company. With our data driven strategy, full-service approach, and the unwavering support of the people behind the platform, our dedicated team will work with you to understand your loyalty goals, innovate solutions and help you build customer engagement on repeat.

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