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eMarketer Feature: Launching loyalty programs isn’t easy, but it has its rewards

Offering a loyalty program is an effective way for retailers to acquire new customers, but it also fosters relationships for years to come. Setting up the framework, however, can be challenging—especially if retailers decide to handle everything in-house.

In this recent eMarketer story, Rimma Kats discusses barriers retailers face in getting their loyalty programs up and running, highlighting findings from our recent 2021 Premium Loyalty Industry Data Study.

ebbo™ is an all-in-one loyalty company. With our data driven strategy, full-service approach, and the unwavering support of the people behind the platform, our dedicated team will work with you to understand your loyalty goals, innovate solutions and help you build customer engagement on repeat.

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