Coffee, doughnut, and breakfast sandwich aficionados can now pay with credit and debit cards and even cash and still earn points in Dunkin’ Brands Group Inc.’s DD Perks loyalty program at more than 1,000 test stores, Dunkin’ announced this week.
In this recent Digital Transactions article, our CEO Tom Caporaso discusses how Dunkin realizes that consumers want loyalty programs that seamlessly fit their current lifestyle and habits.