More than a quarter of shoppers, at 26.7%, expect to make a purchase during Amazon.com Inc.’s Prime Day sales event. Plus, 46.4% of consumers say they expect to browse on Amazon.com and maybe purchase, according to a survey of 416 U.S. consumers fielded Oct. 6 by research firm Coresight Research.
In this recent Digital Commerce 360 article, April Berthene highlights key findings from our Prime Day 2020 Data Study.
Check out the full article here.