In September 2020, Walmart launched its premium loyalty program, Walmart+. Members pay an annual fee to get free shipping on orders, free grocery delivery, gas discounts and mobile scan-and-go checkout. This launch from the nation’s largest retailer validated the notion that premium loyalty programs are a marketing strategy that’s here to stay—especially as differentiation becomes more critical for retailers.
In this recent Digital Commerce 360 article, our CEO Tom Caporaso breaks down the key findings from our recent 2021 Loyalty Industry Data Study, which surveyed 300 marketing and loyalty specialists across the U.S. to identify retailers’ current and future loyalty strategies and expectations.