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MarketWatch Quote: Apple Best New Thing: Apple Card

By offering 3 percent cash back on Apple purchases made on the card through Apple Pay, the company is making another smart move to incentivize and reward members for leveraging their payment platform and staying loyal to the brand instead of shopping with third-party retailers.

In this recent MarketWatch article, our CEO Tom Caporaso discusses how instant benefits are one of the factors driving loyalty and helping Apple differentiate the Apple Card from other credit cards.

Check out the full article here.

Innovating loyalty since 2001, ebbo™ is an all-in-one loyalty company. Our comprehensive loyalty ecosystem combines technology and data-driven strategy with a full-service approach for a unique, result-driven program that connects and engages customers at scale, and delivers value at the moments that matter most.  

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