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Clarus Commerce Cited in “Now Tech: Loyalty Marketing, Q4 2020” Report by Independent Research Firm

Recognized as a Hybrid Loyalty Solutions Provider Addressing the Broadest Spectrum of Loyalty Requirements 

 Rocky Hill, CT (Dec. 2, 2020) – Clarus Commerce has been named in Forrester’s Now Tech: Loyalty Marketing, Q4 2020 report as a hybrid loyalty solutions provider segment among midsize vendors.

According to the report, vendors in this category combine technology and services capabilities to address the broadest spectrum of loyalty requirements, from strategy to program management to loyalty measurement and analytics.

Many clients that work with hybrid loyalty solutions leverage their provider for operational services to help them manage the program on a day-to-day basis.

With a hybrid approach, the provider focuses on developing expertise in the loyalty space through customer acquisition, program design, data analytics, and making decisions based on a customer-centric approach, while also building technology capabilities.

Forrester defines the loyalty marketing vendor landscape as, “Services and technology providers that help marketers build and execute strategies — including tactics such as loyalty programs — that foster, retain, and deepen relationships with existing customers.”

B2C marketers can use this report to help them better understand the value they can expect from loyalty marketing providers.

“We serve clients in a holistic fashion because that is what a hybrid loyalty solutions provider brings to the table and something we do on a daily basis,” says Clarus CEO Tom Caporaso. “Our product road map is built on research and listening to our customers. We believe that’s the best way to help our retail partners create value, enhance relationships, and earn loyalty from their best customers.”

Clarus offers a full turnkey approach to developing loyalty programs that covers program design, implementation, management and ongoing support and optimization. Clarus also provides client services, full marketing and creative support, branded customer service for loyalty program members, tech and data science and more.

Clarus serves 70+ retail brands in the U.S., including multichannel and brick-and-mortar clients like Amerimark Holdings, Bluestem Brands, Bob’s Stores, ShopHQ, and FULLBEAUTY Brands.

Learn more about Forrester’s Now Tech: Loyalty Marketing, Q4 2020, which is available to Forrester subscribers or for purchase.

For more information, please contact us.

About Clarus Commerce

Clarus Commerce is the only company solely focused on building, managing, and optimizing customizable premium loyalty programs for retailers. The company provides the full suite of services needed for a successful loyalty program, which includes the technology platform, client services, strategy, creative, marketing, analytics, IT, and operations. Clarus Commerce was founded in 2001 and is headquartered in Rocky Hill, CT. For more information, please visit

ebbo™ is an all-in-one loyalty company. With our data driven strategy, full-service approach, and the unwavering support of the people behind the platform, our dedicated team will work with you to understand your loyalty goals, innovate solutions and help you build customer engagement on repeat.

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