Program Design
& Strategy
Craft a tailored loyalty program that genuinely connects with your customers and drives measurable business growth. Our Program Design & Strategy services go beyond off-the-shelf solutions, developing programs that are intrinsically linked to your brand identity, deeply resonate with your target audience, and precisely align with your marketing objectives.

Make your loyalty program a strategic asset
Today’s customers are complex and the competition for attention is fierce. Using our comprehensive loyalty ecosystem as a foundation, combined with years of proven loyalty expertise, we approach design and strategy with today’s customers — and your internal stakeholders — in mind. Our program designers and strategists analyze your marketing objectives, customer motivations and existing brand experiences to design and implement a program that drives desired outcomes and evolves with your business goals.
- Motivate specific behaviors
- Drive desired outcomes
- Agility to pivot with your objectives
Choose from an array of capabilities
Our team of experts can build a custom program that evolves with your
business goals.
- Program design
- Loyalty strategy
- KPI development
- Personalization strategy
- Annual planning
- Program optimization



Strategy that shifts with your goals
Our loyalty design and strategy teams work continuously with our data analytics teams to track both new insights and changes in the market, allowing your program to shift and evolve with your business needs.
Step up your loyalty strategy
Merge ebbo capabilities with brand and agency partner insights to deliver dynamic experiences.
ebbo™ services teams augment your internal team with decades of engagement expertise. Our full-service approach means we can help you execute your strategy with UX and creative support, development services, prize management and more.
Our team never sets a strategy and leaves. Customer engagement demands an iterative approach, so we don’t stop until we build a strategy that works for your brand, goals and customers.
We build strategies for loyalty programs across industries so you can trust that your unique audiences, budget and brand preferences are always accounted for.