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Program Design
& Strategy

Craft a tailored loyalty program that genuinely connects with your customers and drives measurable business growth. Our Program Design & Strategy services go beyond off-the-shelf solutions, developing programs that are intrinsically linked to your brand identity, deeply resonate with your target audience, and precisely align with your marketing objectives.

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Make your loyalty program a strategic asset

Today’s customers are complex and the competition for attention is fierce. Using our comprehensive loyalty ecosystem as a foundation, combined with years of proven loyalty expertise, we approach design and strategy with today’s customers — and your internal stakeholders — in mind. Our program designers and strategists analyze your marketing objectives, customer motivations and existing brand experiences to design and implement a program that drives desired outcomes and evolves with your business goals.

  • ​​​​Motivate specific behaviors
  • Drive desired outcomes
  • Agility to pivot with your objectives

Choose from an array of capabilities

Our team of experts can build a custom program that evolves with your
business goals.

  • Program design 
  • Loyalty strategy 
  • KPI development 
  • Personalization strategy 
  • Annual planning 
  • Program optimization
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Strategy that shifts with your goals

Our loyalty design and strategy teams work continuously with our data analytics teams to track both new insights and changes in the market, allowing your program to shift and evolve with your business needs. 

Step up your loyalty strategy

Explore our loyalty strategy expertise

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Strategize. Iterate. Repeat.