California’s new consumer privacy rights act (CCPA) will be taking effect in a matter of months and many organizations are struggling to interpret the new law and how they can ensure compliance with what is being called the beginning of “America’s GDPR.”
In collaboration with our CEO, Ryan LaMirand, a former VP at Acxiom, a data management provider, and Michael McSunas, our general counsel and an industry veteran in navigating the legalities of promotional marketing, we created a Marketer’s Guide to CCPA. The guide provides everything a marketer needs to know about California’s data privacy law, what it means for brands, and how to comply.
Inside you’ll find straightforward answers and insights into the following topics:
· What is CCPA?
· Who Does CCPA Affect?
· What Are California Resident’s Rights Under CCPA?
· What Are Business Obligations Under CCPA?
· What Are The Differences Between CCPA and GDPR?
· How Does CCPA Affect Incentivized Engagement?
To learn how to become compliant before CCPA takes effect on January 1st, 2020, download our guide here: Marketer’s Guide To CCPA