Ralph Lauren is entering the subscription model with the launch of The Lauren Look.
For $125 per month, consumers can curate items from the most recent Lauren collections, which is the company’s most widely distributed brand. They receive a shipment once their curated closet is complete and favorite pieces are prioritized, and can return them for new pieces or purchase them at member prices.
In this recent Retail Info Systems article, Tom Caporaso, our CEO, notes how the company has uniquely positioned themselves to collect customer data and adapt accordingly through this model.