Walmart may begin testing a membership program to take on Amazon Prime as soon as this month.
Walmart’s program, said to be called Walmart+, may expand (or rebrand) Walmart’s current Delivery Unlimited service that offers unlimited grocery delivery for $12.95 a month or $98 a year. It would also potentially add in such incentives as order by texting, discounts on fuel and prescription drugs, and access to cashierless checkout.
In this recent RIS article, our CEO Tom Caporaso discusses how Walmart can differentiate this program to appeal to those who already belong to Amazon Prime.