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About the hosts: Bill Hanifin and Brian Carl
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Bill is CEO of Wise Marketer Group LLC, the publisher of TheWiseMarketer.com and operator of the Loyalty Academy. Bill is also CEO of Hanifin Loyalty LLC, a strategic marketing agency focused on designing, managing, and evaluating customer loyalty and data-driven marketing programs. Bill has been active in the customer loyalty industry for over 20 years and has worked with notable brands throughout North America and Latin American markets as well as in the EU and Asia Pacific regions.
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Brian is the Senior Director of Marketing at Clarus Commerce. He’s a premium loyalty expert who’s been at the center of developing marketing for numerous premium loyalty programs. As a data driven leader, he’s seen the ROI retailers have gained by offering premium loyalty programs and he understands how valuable they are for not only retailers, but for the modern consumer.
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