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Engage is our Consumer Data Platform (CDP) and is much more than a consumer database. It’s a full system built to integrate and manage our client’s data from both online and offline sources and organize it to provide a more unified customer profile. These customer profiles are what creates better engagement outcomes, personalization and new customer insights for our clients.

Why choose the Engage Platform? Here are all the ways that Engage is beneficial to our clients.

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SINGLE VIEW OF THE CUSTOMER

A comprehensive view of the customer across all client programs, devices and channels empowering companies with more insight about their customers and ability to manage their consumer engagement across programs and across brands.

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PERSONALIZATION

By gathering customer data across a variety of platforms and sources, our CDP enables our clients personalize at scale to provide more meaningful insight, effective segmentation and accurate targeting to achieve stronger customer interactions.

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REAL-TIME ACCESS

No more bureaucratic data bottlenecks. Engage CDP enables PrizeLogic as well as our agency and client partners to instantly access and understand data to better inform marketing strategies, optimize program performance and facilitate stronger customer service.

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FRAUD PREVENTION

Rather than viewing fraud on an individual program basis, Engage CDP leverages the aggregated insight across thousands of PrizeLogic programs. This enables enhanced fraud scoring by individual participants, ISPs, product types and client.

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CCPA & GDPR COMPLIANCE

A unified, singular consumer view allows brands to quickly and efficiently meet all CCPA and GDPR obligations. To fulfill these obligations across multiple, disparate data silos would be impossible.

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MARKETING OPTIMIZATION

The holistic insight afforded by the Engage CDP empowers marketers to reduce marketing costs, better understand program efficacy, to build more effective lookalike models and more.

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GREATER FLEXIBILITY & AGILITY

Our flexible technology stack adapts and integrates the ever-changing consumer behavior and evolving technology trends. As a data hub, new data sources and platforms can be connected as they are introduced and used to power better consumer experiences.

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Permissible Data Classification, Access & Use

All data is tagged for ownership, privacy, compliances and use. Clients can configure data rights based on a variety of dimensions such as role, account, brand, department (customer service, analytics, etc.), vendor (advertising agency, fulfillment partner, etc.) and individual user.

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READY TO TALK TO A DATA & INSIGHTS SPECIALIST?

If you want to discuss your engagement strategy, fill out the form below. One of our experts will reach out to you to start a conversation.

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