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Will Walmart’s $50 Unlimited Shipping Give Amazon Prime a Run for Its Money?

Clarus Marketing CEO Tom Caporaso tells ClickZ that Walmart’s subscription program, which gives members unlimited free shipping for $50 a year, will likely help Walmart draw shoppers away from Amazon.  Although the program doesn’t provide any other benefits, Caporaso explains that free shipping has strong appeal, and paid subscribers become more invested in shopping with the store or company offering the program.

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