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Why Americans don’t participate in the biggest shopping day in the world

With Chinese e-Commerce giant Alibaba reporting $14.3 billion in sales for their 24-hour Single’s Day promotion last year, they registered the largest shopping holiday haul in the world last year. But still, very few people in the U.S. have heard of this shopping holiday. In this piece for Business Insider, Clarus Commerce CEO Tom Caporaso tells readers why this holiday hasn’t resonated with U.S. shoppers and why there’s hope for the future.

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