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What Amazon Hopes to Achieve with Prime Day

In an article for TechZulu, Clarus Commerce CEO Tom Caporaso looks at the goals and motives behind Amazon’s Prime Day promotion, a one-day sale for Prime members on the 20th anniversary of Amazon’s launch.  On top of increasing the Prime audience and integrating Amazon into the lives of more consumers, Amazon wants to reduce the potential pool of members for and ShippingPass, Walmart’s new program.

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