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’Tis the Time for Mobile Marketers to Grease Gears

When the holidays approach, mobile marketers begin to pull out all the stops in order to reach their audience and optimize their own retail results during the busiest shopping season of the year.  CRM Buyer offers tips to its readers on how to integrate their social media efforts with their mobile campaigns, and Dwight Pitter, Senior Vice President of IT at Clarus, weighs in on the importance of personalizing mobile landing pages.

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