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Tips for winning and retaining B2B customers

While B2B firms market their services and wares to different audiences than B2C companies do, the tactics for retaining customers in both sectors share a wide range of similarities, from developing personalized content for high-value customers to using data to shape marketing plans to and for clients.  Clarus CEO Tom Caporaso shares tips with the Internet Retailer readers on using B2C retention tactics to turn first-time B2B customers into long-time clients.

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