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Tips for Creating a Successful Paid Subscription Program

While e-commerce has changed the retail landscape, a paid subscription program can help stores of any size thrive in the new environment, as Clarus Commerce CEO Tom Caporaso tells Supply & Demand Chan Executive readers.  To build a successful program, Caporaso recommends that retailers focus on three areas:  their larger company goals, their customers’ needs and interests, and ongoing data collection and analysis.

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