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There Is No Such Thing As Free Shipping

As Tom Caporaso, Clarus Marketing CEO and head of, tells Al Urbanski, Senior Editor at Direct Marketing News, “Free shipping isn’t free.  Somebody is funding it.”  While free shipping is the most effective online promotion, many retailers only use during the holidays.’s high join and usage rates, Tom explains, prove the value and effectiveness of prepaid shipping as a year-long strategy.

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