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The Rewards (and Potential Risks) of Target’s Free Shipping Holiday Promotion

Target’s decision to offer free shipping on every online purchase through December 20 makes sense to Clarus Marketing CEO Tom Caporaso.  As he explains to Parcel readers, free shipping is the most effective promotion in the retail industry’s arsenal, and Target needs to expand its footprint in the online retail space quickly, for a variety of reasons.  Although Target’s move may pay short-term dividends, it also carries long-term risks.

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