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The Real Cost of an Exasperating Online Returns Process

In an article for MarketingProfs, Clarus Marketing CEO Tom Caporaso notes that the current state of online returns policies is frustrating for shoppers and retailers alike.  Creating customer-friendly policies that incorporate programs such as Return Saver can help online stores attract larger audiences and close more sales by assuring shoppers that they won’t be charged for shipping if they decide to return unsatisfactory items.

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