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The Power of Free Shipping Offers

Writing for Dealerscope, Clarus Commerce CEO Tom Caporaso says that free shipping offers hold a powerful sway on online shoppers. Part of that influence is because people don’t like paying for shipping; after all, they aren’t charged for in-store deliveries. Just as persuasive, though, is the use of “free”; when shoppers get something for nothing, their purchase behavior is almost irrationally positive, which can benefit savvy retailers.

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