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The latest craze in fitness? Dynamic pricing

The San Diego Union-Tribune explores Lymber’s pending launch of a subscription service for fitness studios that uses dynamic pricing to determine how much members will pay for each visit, based on the instructor’s popularity, class time, and other factors. Clarus Commerce CEO Tom Caporaso tells the U-T that consistently getting the price right could be a challenge, but making the process transparent will work in Lymber’s favor.

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