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The Effects of Supply and Demand on Netflix Pricing Strategies

Netflix — and the constantly expanding list of streaming content providers — is susceptible to the same supply-and-demand pressures that every business faces.  As Tom Caporaso, CEO of Clarus, makes clear to the Supply & Demand Chain Executive readership, increasing competition for quality content (among other provider needs) has been driving prices up, which has an immediate effect on Netflix’s bottom line — and its pricing strategy.

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